The Turtle
Our brand's logo features a turtle, a lure to the sea and the tropical destinations.
It is also a reminder of our responsibility to preserve the planet. It's our commitment to sustainability.
Our story
The story of Joarel begins nearly a decade ago, along the sun-drenched coast of Spain. A chance encounter, a careless sunburn, and a borrowed white linen shirt revealed both comfort and elegance I hadn’t known before. Years later, inspired by the discreet craftsmanship of an Italian suit, I imagined those same hidden details translated into linen. With the first prototype sewn by my mother, the idea took form.
The Shirt
At the heart of Joarel is our flagship product: a linen shirt created to carry more than style.
Three discreet pockets are carefully designed to remain subtle within the shirt’s lines. Each pocket is secured with a high-quality zip — keeping your essentials safe and giving you the peace of mind to enjoy every moment.
Born from a spirit of adventure, a passion for travel, and the essence of timeless Italian elegance, this is linen refined for modern life.
our ethos
Joarel was born from a spirit of wanderlust, created for the modern man who moves with purpose, lives with passion, and dresses with intention.
Rooted in timeless style and crafted exclusively from natural fabrics, Joarel is for those who value freedom in motion and refinement in living.
For the man who lives his ambitions with elegance.
